CCrane WIFI2 Radio

CRT Monitors Not Out of the Picture

Boot Camp feature for Tuesday, August 6, 2002

Those CRT monitors aren't out of the picture yet. Bloomberg Boot Camp, a report on today's technology. Flat, thin LCD monitors that take up a lot less desk space have been gaining in popularity and they have lots of advantages over the standard cathode-ray tube or CRT monitors. But despite their size and weight, they are still popular. That's because LCDs carrier a much heavier price tag. At Samsung, a leading manufacturer of both types of displays, product manager Monica Whipple says some new technology should also help to brighten the picture for CRTs. It's called Magic Bright...

"What Magic Bright basically allows you to do is it gives end users three different modes of brightness for different applications. The first being for text computing, the second mode being for Internet, so it's optimized for Internet video streaming and video off the Internet and the third level is entertainment, which is optimized for PC gaming and Internet gaming as well. And the reason why Samsung is putting all of this R&D into is we feel that there's definitely still a growth in CRTs."

One of the neat features is if you're working with multiple applications, you can adjust the brightness in one just one particular area of the screen. The question is, will people really take the time to use that kind of feature. Whipple says... she thinks so... .once they see the benefits...

"By being able to adjust to the different temperatures depending on the applications, it allows the end users to have a better sense of focus, sharpness and brightness which is easier on the eyes."

A 17 inch monitor with the new technology should sell for about 250 dollars... .perhaps a third the price or less of an LCD model. Bloomberg Boot Camp, I'm Fred Fishkin.