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Broderbund Rises Again With New Print Shop

Boot Camp feature for Friday, August 16, 2002

Broderbund's Print Shop... .turns 18. Bloomberg Boot Camp, a report on today's technology. It used to make some pretty crude looking greeting cards and banners using those old dot matrix printers. Broderbund's Print Shop has won lots of fans... selling nearly twenty million copies over the years. But survival hasn't been easy. Just out... Print Shop 15. Broderbund's VP of marketing Eric Winkler...

"This year we put more development into the Print Shop than we have since the creation of the product. As a company, we've been going through a lot of transition and we are finally at a place as a company where we could really focus on investing in this product line. So we added video editing to the Print Shop so you can now load in your video and do basic video editing and captions and title screens."

The fifty dollar Deluxe version includes a wide variety of family friendly features for projects of all kinds. For businesses, Broderbund makes the Print Shop Pro Publisher Deluxe for 99 dollars. With more people using high speed Internet connections, Broderbund has added a broadband edition... where most of the content is accessed via the Net as needed...

"And then, you customize your art libraries accessing all the art that we have on our servers. So with the Print Shop Deluxe for Broadband you have access to basically all of the content that we own as a company."

Broderbund... which had been purchased and later jettisoned by Mattel is now held by Gores Technology Group...

"It really is sort of the Phoenix that's risen from the ashes."

Bloomberg Boot Camp, I'm Fred Fishkin.