"Now a desktop computer has wrapped up power that a lot of people never imagined." Rimas Buinevicius, CEO of Sonic Foundry... who adds... all it takes is the right software to give some of the same capabilities used by professionals. While top products like Sound Forge, Acid and Vegas Video are beyond the needs and price category for most of us... .Sonic Foundry uses a lot of the same technology in consumer priced software... .Sound Forge Studio, Acid Music and VideoFactory. For playing with digital music and video... they're hard to beat... .
"The primary differentiators are we were first and foremost built and support the Windows platform. Most of the other applications have cut their teeth on the Macintosh side which is where the creative professionals lived. And yet we've seen a market that's ten times bigger out there with a real lack of quality tools. Sonic Foundry is hoping to bring its technology into the security space as well..
"Our area of specialty is media biometrics. For example, surveillance, audio and video information so that intelligence and military people can make informed decisions." The CEO says his company and others have been frustrated by the slow pace of government decision making over the last year... when it comes to using new technology to improve security. Bloomberg Boot Camp, I'm Fred Fishkin.