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Intel & the Digital Rights Debate

Boot Camp feature for Friday, October 18, 2002

The digital rights debate. Bloomberg Boot Camp, a report on today's technology. If you buy a music CD, who owns the content? Should you be allowed to copy the disc onto the hard drive of your computer... .onto a handheld player... .or make a back up of the disc to use in your car? Questions about digital video aren't far behind. Some in the recording industry and in Washington have argued that any copying at all should be blocked... using technology as a solution. Intel, the world's biggest chip maker, doesn't like that idea... for some pretty obvious reasons...

"The new digital lifestyle for teenagers and twenty and thirty year olds has the PC at the center of that digital lifestyle. Consumers view their PC as their digital music jukebox."

Intel VP for legal and government affairs Donald Whiteside. He argues that when it comes to drawing the line on what's right and wrong about copying... the tool should be education... not new anti-copying technology mandates..

"I have to believe that consumers if they were educated on the risk of piracy, the issue is if piracy flourishes we won't have a music industry, I have to believe that consumers would choose to purchase the legitimate product versus purchasing an illegal product."

Especially, says Whiteside, if digital content is fairly priced. He argues that price increases for music CDs blamed on piracy only encourage more piracy. Bloomberg Boot Camp, I'm Fred Fishkin.