"It's kind of like the sync button on your Palm Pilot. Press the button and something happens. And it's also like on scanners... press the button and images are automatically scanned. And now we've made a hard drive back up copying as easy as pushing a button and syncing up your Palm Pilot. So push the button ... the one touch button... and it automatically makes a duplicate copy of your files so that you always have a second copy as a back up." There have been plenty of solutions before that just required one or two clicks of a mouse... but for some people pushing a physical button may be easier to remember. The drives are priced starting at 200 dollars for the 80 gigabyte version. If you can use the extra storage... .Maxtor has created a worthwhile solution. For simply backing up files... CD-R or CDRW discs are a much less expensive alternative. Bloomberg Boot Camp, I'm Fred Fishkin.