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Can Microsoft Spur Consumer Interest?

Boot Camp feature for Thursday, October 31, 2002

Like leaves falling from trees... Microsoft launches new fall products. Bloomberg Boot Camp, a report on today's technology. A new version of MSN8, new editions of Windows XP for entertainment PCs and tablet PCs, a new SmartPhone in Europe, Xbox live for online gaming and a new Bluetooth wireless keyboard and mouseAnd they all come in the midst of what has been described as the weakest PC market since personal computers arrived. So what is Microsoft thinking? Chairman Bill Gates tells us...

"Well we have a wave of innovative products... and it represents the hard work we've been doing over the last two or three years. I think it's innovations like these that will get the market going, that will get consumers interested in technology. So we take a long term view and we're thrill that these products are coming out."

Microsoft had hoped the release of Windows XP a year ago would pull the PC business out of its slump. That didn't happen. Some may wonder why the company doesn't just stick to its big software money makers... the Office and Windows lines...

"Well Microsoft has always said anyplace where software can improve people's lives, we're going to be there. Whether it's video games or great communications software for consumers or letting parents have the kind of control they want. We love to write software that helps people gets things done. So it's very natural that we're in these different areas and we're very committed to every one of them."

Even though... some like the Xbox and MSN... could take years to be profitable. Bloomberg Boot Camp, I'm Fred Fishkin.