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Losing Weight on the Web

Boot Camp feature for Wednesday, December 25, 2002

Losing weight on the Web. Bloomberg Boot Camp, a report on today's technology. You won't lose much weight surfing the Web unless you do an awful lot of mouse clicking. But after the holiday indulgence is over, traffic tends to increase at Weightwatchers.com. Oddly enough, the site isn't owned by WeightWatchers International. It is a licensee however and has received financial backing from the company. Senior VP David Kirchhoff...

"What people find there is an opportunity, if they're going to meetings, to take advantage of a superior set of tools that make following the program easier and more fun. For people who don't want to go to meetings, we have another product, WeightWatchers Online that allows you to follow the WeightWatchers plan via the Internet."

Pricing for those who use the site in place of meetings is sixty dollars for the first three months and then fifteen dollars a month after that. The price is lower for people already paying to go to WeightWatchers meetings...

"WeightWatcher e-tools, which is for people who are attending meetings is 29.95 for the first three months and then 12.95 there after. And we also have a whole battery of free resources as well such as articles, recipes, again message boards, things like that for people who aren't ready to make that commitment yet."

There is competition from sites like eDiets.com, which offers subscribers a variety of specialized diet plans. Such as plans for diabetics or vegetarians. But WeightWatchers.com claims it has grown five hundred percent over the last year... and is the leading weight loss site on the Net. Bloomberg Boot Camp, I'm Fred Fishkin