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Apple's Vision of iLife

Techstination feature for Wednesday, January 22, 2003

Apple's vision of iLife. Bloomberg Boot Camp, a report on today's technology. Apple Computer lost money in its last quarter and has been struggling with a slump in demand like so many others in the PC industry. But Bloomberg data shows the company spends a higher percentage of its sales on research and development than rivals Dell, IBM or Hewlett Packard. And it's evident in the user experience with a new suite of digital content creation software Apple has dubbed iLife. The package...with a 49 dollar price tag... integrates new versions of iTunes, iPhoto, iMovies and iDVD...

"We've made them even easier to use. We've added some new features but we've made them simpler, again, by making sure all of the applications are seamlessly integrated together."

Product marketing director Peter Lowe. So adding music to a digital image slide show... .or adding stills and music to a digital movie... are easier to accomplish. One of Apple's big advantages is that it makes not only the applications... but the computer and the operating system. So the whole package works. Windows users are getting their PC from one manufacturer... digital content creation software from any number of companies and the operating system from Microsoft. Apple has also just released its own browser... Safari... to compete with Microsoft's Internet Explorer...

"Honestly, you know, we really wanted to provide a really fast browser on the Mac. That was the number one priority."

OS X marketing manager Chris Bourdon. Apple forecasts it will make a profit again this quarter. Bloomberg Boot Camp, I'm Fred Fishkin.