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MemoryFrame For Digital Photos

Techstination feature for Friday, February 21, 2003

A digital picture frame, with no subscription. Bloomberg Boot Camp, a report on today's technology. Photo frames that can display digital pictures on an LCD screen have been around for a while. One of the most popular has been a frame called Ceiva... that receives pictures through the Internet and carries a subscription fee of 7.95 a month. The frame itself sells for 150 dollars. Pacific Digital has a new device out called the MemoryFrame. It sells for more than twice the price, but there is no subscription fee. Vp Tony Tate...

"The MemoryFrame is unique product. It is a digital picture frame that is USB. They can simply transfer the pictures into a picture frame via USB, which is an easy to connect type of interface, and then view 50 plus photos back on the MemoryFrame's TFT LCD screen."

It displays 5 by 7 photos, automatically adjusting the resolution of the pictures being downloaded to it. It can connect directly to a camera, a memory card reader or a PC. It is cool, but still the price is on the high side for a lot of consumers. Even with what the company calls, its universal picture frame feature...

"What that means is that you can go down to any frame shop and buy a 5 by 7 standard picture frame and snap it onto the MemoryFrame. That will enable you to make it match the d├ęcor in your house."

Placement can be tricky... because unlike other frames... this one has to be plugged in. Bloomberg Boot Camp, I'm Fred Fishkin.