"Consumers are buying digital cameras and camcorders and downloading music and actually saving some of the music from their personal CDs as individual digital files. They want to manage those on the PC. And so things like creating photos in a photo slide show, that type of thing, burning it to a video CD, capturing video from your video camcorder and making a DVD out of that that you can put your own motion menu with a menu background and that type of thing. So they're taking all these digital assets and kind of getting creative with them, but making them fun." The package sells for a hundred dollars. Thirty dollars less for an upgrade. Increasing numbers of PCs are being sold with DVD burning capability. Toshiba is building drives that can create DVDs on some popular Satellite notebooks, and recently reduced prices. For desktops, the company's latest internal drive can burn DVDs at double real time speed... .and CDs at 16X. Shop around online and you can find it for under 250 dollars. Toshiba has plenty of competition, including new drives from Sony and Pioneer. Bloomberg Boot Camp, I'm Fred Fishkin.