"We have QuickBooks versions that focus on different sizes of organizations, we've got basic, pro, premier and enterprise, enterprise being focused on the larger small businesses that need up to ten multi-users and higher performance in that multi-user environment. We also have what we call QuickBooks flavors that are focused on specific verticals. We have a release now for construction and accounting and we have plans to release even more that are focused on specific areas." Pricing for the basic version starts at under a hundred dollars. Intuit is also seeing more users migrate to its Online Edition, allowing access to financial data from anywhere you can get on the Internet.
"Specifically, we're seeing strong appeal to certain types of businesses that need the distributed access of people that can work on it simultaneously." QuickBooks has captured about 80 percent of the retail small business accounting market, according to NPD Intellect, by emphasizing ease of use. That's still its strong point although some may object to Intuit's subscription model for online invoicing, the makes customers log on to a QuickBooks Web site as well. Bloomberg Boot Camp, I'm Fred Fishkin.