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Learning Toys With Artificial Intelligence

Boot Camp feature for Monday, March 24, 2003

Learning toys with artificial intelligence. Bloomberg Boot Camp, a report on today's technology. Vtech Electronics, which has been making electronic learning toys for kids for years is planning a new line that it calls its Artificial Intelligence Learning series. The idea, says marketing director Julia Fitzgerald, is to avoid the repetitive boredom kids have often experienced with electronic learning toys before...

"And what makes this so unique is that it has a technology that's embedded in all four of the products. And this technology actually monitors a child's performance in English, math, geography and science. And it will actually accelerate the level of the subject matter and the questions in the areas where a child is doing really well. And then it will go back and it will add extra focus where the child is not as strong. And so it will kind of adjust to the child's performance. What's really neat about it is there's even a progress report in there so either the child or a parent can go back and see how a child is faring in different subject matters."

The Artificial Intelligence series, which will be on the market later this year, includes products that resemble grown up computers... even a tablet model... and are designed for kids from five and up. Prices will range from 50 to 100 dollars...

"At this level, these also includes the features of uploadability. So a child can work on a word processor here, upload it to mom's computer, and print out their reports or whatever they've been working on."

Vtech faces stiff competition from Leap Frog and other electronic educational toy companies. Bloomberg Boot Camp, I'm Fred Fishkin.