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Simplifying Digital Photography

Techstination feature for Thursday, April 17, 2003

Simplifying digital photography. Bloomberg Boot Camp, a report on today's technology. There are plenty of great programs on the market for performing all kinds of magic with digital pictures. But learning how to use the features can take more time than lots of people want to spend. So some new companies are taking advantage of the opportunity to make the process easier. One is SimpleStar... which makes software it calls PhotoShow. CEO Chad Richard...

"We let you take your photos and go ahead and add music to them. Music obviously adds an interesting emotive element to your photos and also an energy. And then what we let you do is choose from different transitions and effects so that you can really create a show that re-tells the memories that you are going ahead and sharing with people. We definitely also enable people to go ahead and personalize those images at the next level as well as far as doing things like adding text to the photos or have some fun with them and doing things like adding captions."

Simplicity is the star here. You can create a great looking slide show with music and transitions in minutes without having to read a manual. The slide shows can be shared online... or burned onto CDs or video CDs to be viewed on DVD players...

"We think this is a real important evolution for digital photography."

The software, which SimpleStar sells for under 30 dollars will be distributed in a future release of Kodak Picture CD as well. Keep in mind, if you want to do serious manipulation of your photos... you should opt for a higher end package. Bloomberg Boot Camp, I'm Fred Fishkin.