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A Bigger Pipeline From AMD

Boot Camp feature for Monday, April 28, 2003

A bigger pipeline from AMD. Bloomberg Boot Camp, a report on today's technology. AMD is out with its first sixty four bit computer processor... the Opteron. The technology initially is aimed at servers which run corporate networks and Web sites... and it competes with server chips made by larger rival Intel. But AMD's advantage is that its six four bit chips, unlike those made by Intel, will also run the thousands of software programs made for 32 bit processors. And while the company has been struggling, losing money is six of the last seven years, Chief Executive Hector Ruiz calls the introduction a beginning...

"The beginning of a new era of computing. You will see the next installment in a few months as we bring the same promise of 64 bit computing to the consumer when we introduce Athlon 64."

Which AMD hopes will give it an advantage over Intel which continued to expand its market share lead last year, introducing faster and faster 32 bit processors. AMD's VP and general manager of microprocessors Richard Heye admits the market for the new chips may take time to grow...

"On the consumer side, there are certain segments, certainly games, and what we call pro-sumers, the folks who are doing high end graphics, high end video editing and those folks are going to want 64 bits pretty quick. It's our expectation, there are going to be certain consumer segments, prosumer segments that switch quickly.

What AMD has to worry about is how long Intel will wait to respond. Bloomberg Boot Camp, I'm Fred Fishkin.