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New Speakers for Bargain PCs

Boot Camp feature for Thursday, July 17, 2003

New speakers for bargain PCs. Bloomberg Boot Camp, a report on today's technology. With computer companies competing to offer systems at cut rate prices... one of the areas where they often skimp is on the speakers that are included. That opens the door for companies like Creative Labs, Logitech, JBL and Altec Lansing to sell add on speaker systems. Altec Lansing's marketing director Mark Kapsky...

"People are spending more and more time at the computer doing things like downloading music, listening to music, playing games. Our research shows that consumers on average are spending five to ten hours a week doing one of those activities. So despite the fact that computer prices are coming down, the interest in improved audio or better audio for music or gaming, continues to grow."

Some add-ons are elaborate five or even six speaker systems. The latest from Altec Lansing... the VS4121... is designed for desktops where space is a consideration. It includes two stylish, slim silver speakers... and a subwoofer that can sit on the floor...

"What's unique about these speakers is, in addition to the contemporary design, is the fact that there are actually seven drivers, or little micro-speakers, in this entire system. Three in each of the satellite speakers and a long throw driver in the subwoofer."

The price... about 130 dollars. Kapsky says the market for enhanced PC speakers... has doubled over the past two years. Bloomberg Boot Camp, I'm Fred Fishkin.