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New Quicken From Intuit

Techstination feature for Thursday, August 28, 2003

Intuit rolls out another update for Quicken. Bloomberg Boot Camp, a report on today's technology. Believe it or not... it has been twenty years since the first version of Quicken arrived. Ever since then, it has been the best selling personal finance software. What will get consumers to buy the new version? Intuit's Baie Netzer...

"Well we're hoping not just that consumers upgrade but we think there's never been a better time for people who want to manage their finances who haven't yet used personal finance software to start using it. What's important and new this year is that we have enabled people to cut the time they spend managing and reviewing their finances down from hours or days to just minutes. And we've done that in two ways. First we've made it easy to set up and download all of your account data in just minutes. And the second important feature is that we've completely redesigned our investing center to provide snapshots that detail your net worth, your current asset allocation and your personal rate of return."

You can use as many or as few of the features as you like. Intuit faces increasingly tough competition from the Microsoft Money line. But Netzer says...

"This is all that we focus on. Microsoft as you know is a widely diversified company and they've traditionally spent most of their updates to their Money software catching up with us."

Quicken prices range from 30 for the basic version, 60 dollars for the deluxe version and up to 80 dollars for Quicken Premier. For those upgrading there's a 20 dollar rebate. Bloomberg Boot Camp, I'm Fred Fishkin.