"You just click, download, it puts in right in your media player and it bills your account. It's fantastic. And we think it's going to be breakthrough because one of the things that's different from anyone else is we're combining downloads and radio into one product and all embedded in a digital media jukebox." Album downloads go for 9.99. Users can make compilation CDs and save songs on Windows Media capable digital music players. That excludes Apple's popular iPods. But the big issue is how much of a dent can the for pay services really make in all of free file swapping that's still going on?
"You have to make it painful for people to steal music, which the recording industry is doing. We think that we're clearly going to be able to convert the people who have money, people who don't have a lot of time. I think converting kids, who have a lot of time and no money is going to be a lot more challenging." But the battle has begun. Bloomberg Boot Camp, I'm Fred Fishkin.