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Throwing an Apple at Windows

Boot Camp feature for Tuesday, October 28, 2003

Throwing an Apple at Windows. Bloomberg Boot Camp, a report on today's technology. Apple has finally cracked into Windows. The company has built a Windows version of its iTunes software for listening to and buying digital music. Apple doesn't make much money from each song it sells for 99 cents. But it hopes to use the software to sell more Apple iPods, the only portable digital music player iTunes connects with. Senior product manager Chris Bell...

"iTunes and iPod are joined at the hip and one of the biggest selling points about the whole music solution, the entire digital music experience that we've got, which is the best in the industry, is that the software and hardware work perfectly together."

iPod worldwide product manager Danika Cleary says sales which topped 300 thousand in the last quarter... should continue to grow with new add-ons designed to make the devices more useful...

"Such as the ability to record voice notes with the voice recorder and ability to store your digital photos on iPod. Up to 20 thousand digital photos on a 40 gig iPod."

Those devices are being made by Belkin. Apple is facing more competition. Samsung is out with a Napster branded MP3 player... and Dell is getting into business as well.

"There's one really critical thing... which is Apple creates the software, iTunes, and the hardware, iPod, the hardware you use to listen to the music on. Nobody else has this entire seamless experience and nobody else can provide customers with that end to end solution."

Apple CEO Steve Jobs envisions his company becoming the eBay... of online music. Bloomberg Boot Camp, I'm Fred Fishkin.