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A Coffee Table Book With Digital Roots: America 24/7

Techstination feature for Monday, November 3, 2003

A coffee table book... with digital roots. Bloomberg Boot Camp, a report on today's technology. It's a collection of photographs... all digital... that captures aspects of everyday life. The project... and now the book... are called America 24/7. Co-director Rick Smolan...

"We invited anyone in America with a digital camera to go out and take pictures of their family, their friends, their community... the things that they thought represented what it's like to be American. And we were kind of stunned that 25 thousand people responded to our invitation. We hired a thousand of the best professional photographers in America and we gave them Olympus, top of the line digital cameras. But we said, no matter where you are, no matter what you do, if you have a digital camera... go out and take pictures of your kids and your family... anything that you think is the essence of American life... and send it to us and you may be included in this wonderful book called America 24/7."

The photos were sent in via the Internet. Editors from Time, Life, National Geographic and other publications selected the images that wound up in the book... which sells online for about thirty five dollars. And if you want to personalize it... the project will let you send your own photograph in... through the Web site...

"And a week later in the mail, you get this beautifully printed, laminated wrap around cover... with all the quotes from the New York Times... with your photo credit and your name and your children on the cover of the book."

The cost of the custom cover is about six dollars... postage included. Bloomberg Boot Camp, I'm Fred Fishkin.