"Did we target the iPod directly and try to fix everything that we thought was wrong with it? Not necessarily. What we did was we looked at a very nice product and we said ... okay... what do we think we could do different that would satisfy what customers are asking for. So we went out and talked to them and this is what they told us. Better battery life would be nice. A little bit easier to use would be nice." The Dell DJ claims to get 16 hours of play time on a charge... .double that of the iPod. It includes an integrated microphone for voice recording... on the iPod... that capability requires a third party add-on. I'd call the devices pretty much even on ease of use. Where Apple continues to hold the edge is on style. You'd be hard pressed to find any consumer electronics device with a design better than the iPod. Dell says entering the digital music business makes sense... and could help it sell even more PCs. Bloomberg Boot Camp, I'm Fred Fishkin.