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Prodigy Goes Bi-Lingual

Boot Camp feature for Tuesday, April 6, 1999

A big national Internet service goes bi-lingual. I'm Fred Fishkin with Bootcamp a report on computers and technology. Recent surveys show only fifteen percent of Latino households in the United States are online, well behind the percentage for the general population. The folks at Prodigy are hoping to change that by offering a new bi-lingual version of the service. Prodigy President David Trachtenberg...

"One of the things that's really critical is that in Latino households in the U.S., while the children for whom a lot of parents are going to be purchasing the Internet are bi-lingual and English dominant, the parents prefer to speak in Spanish. And so you are really marketing to two different demographics in the household, meaning that you really need to be providing the service both in English and in Spanish. So our homepage for example, is a real time bi-lingual homepage, meaning you can switch back and forth from English to Spanish real time."

The set up instructions and technical support are bi-lingual too.

"When we send you a CD ROM to get online to register with Prodigy Internet, we will give you the choice, an option of whether to do it in English or in Spanish and therefore it is up to the consumer to choose what language they're most comfortable in."

The Prodigy site will provide links to Latino content as well. You can find more information on the web at prodigy.com or by calling 800-565-4466.