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Gaming PCs...and Media Centers

Boot Camp feature for Tuesday, December 16, 2003

The push to sell more expensive PCs. Bloomberg Boot Camp, a report on today's technology. For the last few years... PC prices have been falling. Now computer makers are adding features they hope will get people to spend more on new machines. At Intel, Louis Burns is the vice president and general manager of the desktop platform group...

"We think there's a big opportunity for growth and some pretty exciting things going on in an area we call the digital home... which is really about the CE industry and the computing industry to deliver devices in people's homes around the world to allow them to work with digital pictures, digital video, their MP3 files, share them throughout their homes on TVs and other devices."

Intel designed the Gateway 610... all in one Media Center PC... a category it hopes will catch on in a big way with consumers. There's also a push to sell pricier PCs to hard core game players. HP... has created new Compaq branded gaming PCs being sold at select retailers. HP's L. J. Skibbe...

"It's a brushed aluminum case. It's got some high tech blue lights, both front and rear. And it also has USB controls both top, back and front as well as our new Audigy, or the Creative Labs 2 Audigy control panel."

With high end processors and video cards, the machines carry price tags ranging from 24 hundred to 3 thousand dollars. No monitor included. Bloomberg Boot Camp, I'm Fred Fishkin.