"It's okay. It's pretty obvious that a lot of people have content out at the PC. Photos and audio files that they want to get out to the living room... to the stereo... where they have expensive audio equipment, expensive video equipment. It's okay, we think it's important to have competition. You need to have lots of choices. We just think that we have the best product and it forces us to have more innovation. And of course we're launching a new product that we think will allow us to stay ahead of the competition." Next up... is the Prismiq MediaPlayer Recorder. For under three hundred dollars... it will combine the existing player... with Tivo like capability... p>
"You put from the cable box or the satellite box the input into our box and we record it back at the PC." Without added fees for a program guide. Prismiq says the new device will arrive next spring. Bloomberg Boot Camp, I'm Fred Fishkin.