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Desktop Reference Tool...GuruNet

Boot Camp feature for Tuesday, January 6, 2004

A better reference tool, for your PC desktop. Bloomberg Boot Camp, a report on today's technology. One of the reasons why the Internet has become so popular... is the wealth of information it puts at your disposal. Whatever, you're looking for you can find it online. In fact... sometimes... when you do an online search... you get too much information back... with most of it irrelevant. That where a subscription based service called GuruNet from Atomica Corporation comes in. CEO Robert Rosenschein...

"GuruNet was founded a couple years ago, based on the idea that information should come to people instead of people having to go through search engines. The whole idea is to give you answers pure and simple in a pop up window anywhere, any time, any word."

There is a free, ad supported version of GuruNet that puts a dictionary, thesaurus and word translations a mouse click away. The full version... which includes one click access to a full reference library... costs about 30 dollars a year. Where does the data come from?

"We have licensed it from over a hundred different quality data sources. So we are giving you authoritative, credible, snapshot information about over 660 thousand we call them topics, 660 thousand different people, places, things, news, sports, weather, etcetera."

The company sells a special homework edition aimed at students from the second through sixth grades. While allowing you to get reference help in any program through a single mouse click is a plus... .the company faces competition from Microsoft's Encarta product line. It's premium online edition also sells for about 30 dollars a year. Bloomberg Boot Camp, I'm Fred Fishkin.