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Intel Inside Your Family Room

Boot Camp feature for Thursday, January 22, 2004

Intel wants inside your family room. Bloomberg Boot Camp, a report on today's technology. The world's biggest computer chip maker has mapped out plans to add new capabilities to chip sets... including high definition video and 7.1 surround sound. The idea is to enable PCs to become the focal point of the family room entertainment center. Intel President and Chief Operating Officer Paul Otellini...

"I think we're talking about the evolution of the PC. We've had video and audio capabilities in the computer since 1995 or so. And what you're seeing now is that the very best in quality in terms of high definition content... audio and video... is now being enabled at very, very affordable price points... integrated into a computer." So we'll be seeing Intel boxes in the family room. "Well you won't see our name on those boxes. We build the chips that go inside them. But you'll see Intel based boxes in the family room."

And the TV connected to those boxes... could have Intel inside as well. The company has developed liquid crystal on silicon... or LCOS chips for large screen projection TVs...

"The LCOS, or liquid crystal on silicon display chips, will bring high definition television to very, very affordable price points over the next couple of years. I expect the first televisions to be on the market by the end of 2004. And I expect to see 50 inch, high definition displays in the market in '05 for less than 18 hundred dollars."

Intel will have lots of catching up to do in that market... with rival Texas Instruments already selling DLP chips to numerous TV manufacturers. Bloomberg Boot Camp, I'm Fred Fishkin.