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Iomega Takes on HP

Boot Camp feature for Tuesday, March 9, 2004

Iomega takes on Hewlett Packard. Bloomberg Boot Camp, a report on today's technology. Hewlett Packard came up with the idea to create an external DVD burner with built in video capture capability. The DVD Movie Writer…hooks up to a PC…and directly to analog camcorders or VCRs. What Iomega has done is create a drive that record on multiple formats of DVDs or CDs…at twice the speed. The company's Todd Schuelke says it is called the Super DVD QuikTouch…

"Which is about the easiest way to convert your analog video to DVD. Basically, it's just plug in your source, whether it's a VCR or a camcorder into the back of your device, and plug the device into your USB 2.0 port, cue up your movie and push the QuikTouch. It's just that simple to start converting your old VCRs to DVDs."

If you already have a digital camcorder and a Firewire port on your computer, you can skip the added expense of the QuikTouch. It sells for about 330 dollars. The Super DVD Writer without the video capture card built in is about 80 dollars less. If you're buying a new computer, it would be more economical to buy it with a DVD burner built in. But if you have a pretty good PC…with plenty of hard drive space for video editing…Iomega's drives can make sense. Bloomberg Boot Camp, I'm Fred Fishkin.