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Restoring Sanity to Email

Boot Camp feature for Tuesday, May 11, 2004

Restoring sanity to email. Bloomberg Boot Camp, a report on today's technology. Lawmakers and technology giants such as Microsoft are focused on the problem of unwanted email or spam. So are lots of smaller companies selling a variety of solutions. ZoEmail…uses technology invented by AT&T Labs. Company president Michael Oyster…

"What ZoEmail does is allow users to take control of their online safety, security, privacy by providing an address technology that allows them to use that address anywhere they want on the Internet and yet be comfortable that that address cannot be shared with spammers, with people that would send them mail that they don't want to receive."

Instead of filtering out email, customers get a new ZoEmail address…that includes a key. Everyone you want to be able to communicate with you gets a unique key when you reply to their email. If you don't want to hear from a person or company again…you can delete their key. That's valuable if say you buy something online…and that merchant sells or shares your address with others…

"And with ZoEmail they can use their email address online for shopping. They can use it for subscribing to newsletters and not be afraid of that email address being shared or sold to someone that they don't want it to be sold to."

On the down side…ZoEmail does require some administrative work. Pricing for the service starts at a reasonable 99 cents a month. Bloomberg Boot Camp, I'm Fred Fishkin.