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The Problem of Shrinking Memory

Boot Camp feature for Wednesday, June 9, 2004

The problem of shrinking memory. Bloomberg Boot Camp, a report on today's technology. We're not talking about the memory between your ears, we're talking about the shrinking memory cards that are being developed for cell phones and other devices by companies such as SanDisk. Product marketing manager David Smurthwaite says the cell phone you carry around now may not use a memory card….but that will be changing soon…

"What we're seeing is more and more applications, stronger processors built onto these devices, better screens…and with all that, we're seeing the advent of slots into these devices. Various form factors. So you have maybe one uses this TransFlash type. One may use reduced size MMC. One maybe uses mini SD. And the manufacturers are all kind of using their own flavor based on their own needs and requirements."

TransFlash cards are tiny…11 by 15 millimeters and just one millimeter thick. Motorola will be using it in the V710 camera phones it plans to introduce later this year. It will take one point two megapixel pictures…and with two and three megapixel camera phones arriving next year…SanDisk expects the mini memory card business…to explode…

"So that means a file size that will consume flash memory, because you're up at very large file sizes and very good quality imaging."

The one issue consumers should be wary of….some of the cards are so tiny…they can very easily be lost. Bloomberg Boot Camp, I'm Fred Fishkin.