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Instant Messages & Meetings in the Office

Boot Camp feature for Monday, June 28, 2004

Instant messages and meetings in the office. Bloomberg Boot Camp, a report on today's technology. Talk to any teenager…and you'll find out that the preferred method of communication for them these days…is either instant messaging through a computer…or text messaging through a cell phone. America Online…where a lot of those teens are IM-ing, has launched AIM Business Services. The idea, says Ed Fish, senior VP and General Manager of Desktop Messaging, is to make instant messaging more prominent in the office environment…

"AOL is really taking aim at instant messaging services for business people. And a lot of people are talking about how instant messaging is the new email. There'll be more instant messages sent by the end of this year than email. And what we've discovered is that tens of millions of people use AIM, AOL Instant Messaging, as a communications hub. They typically start an instant messaging session and follow that up with a phone call.

or a Web meeting. AOL isn't the only one who sees the business opportunity. Citrix Systems has launched a new service it calls GoToMeeting. Senior product marketing manager Matt Reid…

"We focused really on the ease of use aspect of online meeting. What we've also done with GoToMeeting is revolutionize the pricing models. So it's pay one flat rate and have as many meetings as you want for as long as you want."

Citrix is making the personal version of the product available for a free trial until the end of July. Bloomberg Boot Camp, I'm Fred Fishkin.