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New Smart Phone From Sony Ericsson

Boot Camp feature for Friday, July 23, 2004

A new smart phone from Sony Ericsson. Bloomberg Boot Camp, a report on today's technology. Nokia is still the number one maker of cell phones in the world….but while its sales fell in the last quarter….Sony Ericsson's jumped 34 percent. Sony Ericsson North America President Urban Gillstrom says the company hopes to continue the momentum…with new models including a new smart phone….the P910…

"And it's really taking the next step in the smart phone category. This introduction is really bringing this product to the U.S. market with all the functionality and feature requirements and frequencies needed for the U.S. markets."

Sony…part of the joint venture with Ericsson…has stopped making new Clies, for the U.S. Instead of the Palm based PDAs…it is betting consumers and business will be buying more devices that combine PDAs with cell phones. Sony Ericsson uses the Symbian operating system. Among the new features in the 910…

"One very important thing is that we are introducing a QWERTY keypad on the phone. So now you can still use the handwriting recognition and write with a pen but also you can use a keyboard to write e-mails on the phone. That's one important evolution on the phone. We are introducing a number of new functionalities in terms of e-mail and clients you can use in corporate email systems."

The phone includes a camera…and a Memory Stick Duo slot. While pricing will be set by carriers, Gillstrom estimates the P910 will sell for about five hundred dollars. Bloomberg Boot Camp, I'm Fred Fishkin.