CCrane WIFI2 Radio

Better Digital Cameras...For Less Money

Boot Camp feature for Friday, August 20, 2004

Better digital cameras, for less money. Bloomberg Boot Camp, a report on today's technology. Canon…the number two seller of digital cameras worldwide…is updating its line-up. And in a nutshell…

Everything about these cameras has been designed to make the picture quality as good as it possibly can be, but we're trying to keep the pricing in line. So generally speaking the pricing either remains the same or goes down, depending on the category."

Product manger Chuck Westfall. Canon was the first to bring out a digital single lens reflex camera for under a thousand dollars. That is still beyond what most consumers are looking for. Canon's SureShot line….is what has helped the company capture 16 percent of the market…

"This year, we're going to be introducing several new ranges in the PowerShot line up. I'd say that the most significant new product that we're introducing today is probably going to be a camera called the A95. It is a five megapixel version camera that'll sell for only 399.00. It has a 3X optical zoom lens and a full range of other camera features that make it easy to use."

Canon recently announced plans to build a new factory in Japan for digital cameras to help keep up with demand...

"In the USA this year, we're expecting that the total market for compact cameras is going to exceed 18 million units. That compares to about 13 or 14 million units last year. What we're hoping to do is to actually go from our current position where we're neck and neck with Sony and Kodak to a clear number one market share by the end of the year."

But competitors are trying to gain ground as well. Bloomberg Boot Camp, I'm Fred Fishkin.