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Her Interactive Expands Horizons

Techstination feature for Monday, September 6, 2004

Her Interactive expands its horizons. Bloomberg Boot Camp, a report on today's technology. While most video and computer game publishers have all but ignored the market for games of interest to girls… Her Interactive has built up a loyal following for its Nancy Drew titles. The latest is Secret of Shadow Ranch. (sound) But the big news is an agreement with Simon and Schuster that will allow the inclusion in future games of Nancy Drew's male counterparts…The Hardy Boys. Her Interactive CEO Megan Gaiser…

"We'll have Frank and Joe as animated characters. Currently they're phone buddies, so if Nancy needs a hint, she can call them. But now she'll actually have them in person and the three of them will help to interrogate the suspects and solve the mystery. We believe that the addition of the Hardy Boys will add both more girls and boys to our mix. The audience is 90 percent female, 10 percent male. What we do is family entertainment. We don't make girl games, we make great games and so we're hoping to increase that customer base even more."

The company is looking to add downloadable games next year. So far…there is still resistance among the big video game companies to bringing Nancy Drew to the male dominated console platforms. Bloomberg Boot Camp, I'm Fred Fishkin.