"I can go in and have it remind me that my favorite team is playing on our NFL content. So every weekend, it will automatically alert me that, hey, my favorite football team is playing and jump me right to that channel if I want to hear that game. It will also allow me to program what we call the jump button, so that if I'm commuting to work and I'm listening to music and I want to get to our first Sirius traffic and weather, I can hit this button, it will check to see if the right report is on…if it is, it will take me right to it. If it's not, it will wait till that report starts and jump me to that traffic report." Kits are available that allow the radio to be used in a car, as part of a home stereo system and a boom box will be available for it as well. Rival XM Satellite Radio has signed up more than two million subscribers and expects to be up to three million by the end of the year. Bloomberg Boot Camp, I'm Fred Fishkin.