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Memory Card Capacities Up...Prices Down

Boot Camp feature for Tuesday, November 2, 2004

Memory card capacities go up…and prices come down. Bloomberg Boot Camp, a report on today's technology. Prices of memory cards for digital cameras, music players and PDAs….are falling fast. And capacities are growing. SanDisk is out with 2 gigabyte SD memory cards and Memory Stick Pro cards that can store as much as 4 gigabytes. A one megabyte SD card is now under a hundred dollars…with 512 megabyte cards….that can store hundreds of high resolution digital photos….selling for under fifty dollars. SanDisk's retail product marketing manager Tanya Chuang says consumer's who had been buying 256 megabyte cards….are now focusing on those higher capacities…

"The move to the 512 megabyte I would say just happened this month. So we'll see that capacity maintaining a sweet spot for quite some time. My prediction is that towards the end of next year, for the mainstream consumer, we will move towards one gigabyte."

Sales of new digital cameras that can take four, five or even six megapixel photos are helping to push sales of higher capacity memory cards. SanDisk is also pushing higher speed cards into warehouse stores and other retailers. Are they worth the difference in price…

"I believe the answer is yes. We have seen a shift over from our standard cards to the Ultra cards."

If you aren't shooting digital pictures in rapid sequence….you may not need to shell out the extra money for faster cards. Bloomberg Boot Camp, I'm Fred Fishkin.