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Higher Quality Holiday Cards From Your PC

Boot Camp feature for Thursday, November 25, 2004

Higher quality holiday cards…from your PC. Bloomberg Boot Camp, a report on today's technology. Making greeting cards with computers is nothing new. Card making software has been around for decades allowing you to print on plain old paper….or card stock sold in stores. Now, Crane's, which has been selling stationery for more than 200 years, has some new Web based options. Senior product manager David Williams…

"We have an exciting new product call Museo Artist Cards which are two side, printable, premium card stock that come flat and pre-scored with matching envelopes. Combined with this, we have what we call a print center on our Web site which has a template system that allows you to easily drop in your photo and your text and lay out a professional looking card quickly and easily."

There's nothing to download, you simply create your card in the print center and then print on your own printer. There are templates for just about every taste….

"If you purchase one of these products at our store or online you can just type in the SKU and then it gives you the layout and you just change the text that's offered there as a layout example…or you do freestyle and create your own unique design."

A box of fifty cards and envelopes sells for about fifty dollars. There is competition from companies such as Hallmark, which sells software and card stock online as well. Bloomberg Boot Camp, I'm Fred Fishkin.