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Merry iPod Accessory Xmas

Boot Camp feature for Friday, December 24, 2004

A Merry Christmas for anything to do with iPods. Bloomberg Boot Camp, a report on today's technology. The most popular high tech item on wish lists this holiday season….has probably been Apple's iPod. And what do you give iPod owners…old and new? Gadgets that make them even better. A company called Belkin jumped on the bandwagon early and has a wide variety of iPod add-ons. CEO Chet Pipkin…

"We've been amazed with how well Apple has gotten this right. You're looking at a market that is going to be tens of millions of units a year and many, many multiple of that when it comes to people wanting to accessorize their iPod."

Belkin sells power adaptors for cars, cases, voice recorder attachments, FM transmitters and rechargeable battery packs for the music players. The most popular peripheral…

"Probably the fastest growing product that we have currently is a device that will allow you to very conveniently hold the product in place in the car while simultaneously allowing you to charge the unit and be able to transmit it to your car stereo system."

Belkin…which Pipkin started in his mother's garage….will reach nearly a billion dollars in sales this year…with help from those iPod add-ons. Bloomberg Boot Camp, I'm Fred Fishkin.