"For the first time LeapFrog is opening up the platform and inviting partners in. We'll still do a fair amount of the educational content ourselves. For example, we have a math program built into the pen. But we're inviting partners like Upper Deck, for example, where you take Upper Deck's baseball cards and you can play a very entertaining fantasy baseball game on the Fly." The plan is start selling the Fly for 99 dollars by the fall of this year. Initially it will be aimed at 9 to 14 year olds. But with the special paper needed…how expensive might the Fly be to use?
"It'll be 99 dollars then I would immediately buy the math software that gets into the more advanced mathematics, and I believe that'll be about a 24.95 purchase. And then maybe a few extra pads of paper for seven dollars and I'd be done for the year. That I think would last me for a good year." Kalinske says there is a lot more software in the pipeline for the Fly system…including programs for high school and college students and adults. Bloomberg Boot Camp, I'm Fred Fishkin.