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Nintendo Prepares to Defend Its Turf

Boot Camp feature for Monday, January 31, 2005

Nintendo prepares to defend its turf. Bloomberg Boot Camp, a report on today's technology. For years….Nintendo has owned the handheld video game business with the Game Boy, the Game Boy Advance….and now the DS…or dual screen. But it's about to be challenged by Sony. The maker of the PlayStation and PlayStation 2 consoles….will begin selling the PlayStation Portable in the U.S. in March. The PSP, with a MemoryStick slot…can also play videos and music. How will Nintendo meet the challenge? VP George Harrison says…first off…with game content….

"Well the software library continues to grow. It will be up to 20-25 games by the end of March. The local area wireless is already available and the wireless through the Internet, WiFi through the Internet, will probably be coming later this year." Music and video? "Well the music and video, the adaptor, of course, is launched in Japan. We haven't set a time for launch here in the U.S.. We're trying to make sure we understand what the opportunity is and how consumers can make use of it." What are the advantages you think you have over Sony? "We built some design features into the DS, including dual screens and the touch screen. And we think those two things are going to allow the game developers what are truly unique and exciting games that couldn't possibly be replicated on the PSP." What features about the PSP worry or concern you the most. "Well, not a lot of concern. Clearly they focused on a better screen, better graphics."

With the PSP focusing on bringing the full fledged PlayStation console experience….to a handheld. Bloomberg Boot Camp, I'm Fred Fishkin.