"We know that parents want kids to be physically active and kids love to play with our system so it's really a perfect combination." Hasbro is also bringing back another electronic toy…the Furby…(sound)
"Furby is different from our original Furby in that he's almost two thirds bigger. He also has a lot more interactivity, there's a lot more puppetry. But the important piece is we bring the puppetry together with the interactivity in something we call emoto-tronics. Emoto-tronics really is that perfect combination of technology as well as that personal interaction that makes it so compelling to play with." And while rival Mattel is coming out with a real cell phone designed for girls ages 8 and up…Hasbro is taking a different approach. It will sell wireless radios that look like cell phones…that allow kids in a two mile range to talk…and text message….with no airtime charges. Bloomberg Boot Camp, I'm Fred Fishkin.