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Samsung Plots Place in the Digital Home

Boot Camp feature for Monday, March 7, 2005

Samsung plots its place in the digital home Bloomberg Boot Camp, a report on today's technology. Samsung Vice President David Steel is predicting a 40 percent growth rate in the company's consumer electronics business this year. Like rivals Sony, Panasonic and RCA….Samsung looks at all of those old tube based TVs in our homes…and sees opportunity…

"This is still a very new market. We're really in the infancy of replacing televisions with flat panels. The whole world market for televisions is about 140 million units, and still only about 11 or 12 million will be flat panel TVs. So there's a lot of room to expand this transition from regular tube based televisions to flat panel."

From the consumers point of view, many may be anxious to buy…they've just been waiting for prices to become more reasonable. That's a work in progress. And in the digital home…Steel says those flat panels will become part of a network…

"So that you can actually get video communication real time, that requires broadband access. As networks are upgraded to 3G in the U.S., that will also provide more broadband. You'll have mobile devices, you can watch real time video feeds and stream video and music content. We'll see a lot more of these services coming through the greater roll out of broadband."

Steel says at his home in South Korea, where Samsung is based, every room, except the bathroom, is networked. Bloomberg Boot Camp, I'm Fred Fishkin.