"Become.com is a new search engine that's focused on providing product and product information for consumers that are looking to buy products online and want to find reviews and buying guides. What makes it unique is that unlike engines like Google or Yahoo that give all kinds of general information, we focus specifically on shopping information. So whether you're shopping for a digital camera or a new baby stroller or any kind of products that you can think of buying both online and offline, we help you find good information to help you decide what is the best product." Is it a price comparison thing? There are others out there trying to do this kind of thing too? "Yes. We will be providing comparison shopping later this year but what we have is a shopping research engine. If you're shopping for a plasma television and you want to know what's the difference between Sony and Panasonic, we help you find good reviews on plasma TVs to help you decide what is a good brand to meet your needs." Yang hopes to make money through links to shopping sites. While the become.com service is in Beta….user registration, which is free, is required. Bloomberg Boot Camp, I'm Fred Fishkin.