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Game Makers Hope to Cash in on PSP

Boot Camp feature for Friday, March 25, 2005

Game makers hope to cash in on Sony's PSP. Bloomberg Boot Camp, a report on today's technology. Electronic Arts is hoping to ride Sony's new PlayStation Portable…to the top of the heap when it comes to sales for handheld machines. Worldwide product manager James McDermott says work has been underway for about a year and a half on titles for the PSP….

As soon as we found out about this platform and the power behind it, it became a really interesting prospect for us as a company and developer of leading third party software. Because up until this point, really, handheld gaming never realized the depth and the console quality of graphics that we make for console games. So with the introduction of the PSP handheld, it was the realization of both of those two things, console quality graphics and depth."

Games for the PlayStation Portable are being priced at 50 dollars, as much as EA charges for leading console titles. McDermott says the expectation is Sony will have no trouble selling the million PSPs available at launch….and as many as six million by the end of the year…

"I think we could see a really, really strong installed base come along quite quickly. And it may not be our typical gamers either. It may not be the hard core. I think we're going to see big things for the PSP. PSP is the start of the handheld revolution really."

McDermott says the 250 dollar price tag for the PSP…is fair. Bloomberg Boot Camp, I'm Fred Fishkin.