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New Creative Suite From Adobe

Techstination feature for Monday, April 11, 2005

A new Creative Suite from Adobe. Bloomberg Boot Camp, a report on today's technology. It's a software package that is priced higher than some computers. But graphics professionals have been willing to pay prices that can top a thousand dollars for Adobe's Creative Suite. Version 2 is just arriving and Adobe chief operating officer Shantanu Narayin tells us…

"The Creative Suite 1, when we introduced it 18 months ago, was a big success. And we've actually pushed the envelope in many different areas. The first is we have a brand new application called Adobe Bridge, which can really serve as the hub for the entire creative process. It allows you to manage all your assets. In addition to that we have brand new applications. PhotoShop, Illustrator, GoLive and InDesign have all been revved and there's very cool new features including things like Vanishing Point and Live Point and Live Trace.

While the tools are pretty amazing, they are beyond the budgets of many people. The good news is consumer products…such as PhotoShop Elements and Premier Elements…are available…and many of the high end graphics tools trickle down into them. The chief operating officer tells us…

"Consumers are increasingly going to move from an analog workflow to a digital workflow. And it's been our goal to provide them with the creative tools that they need on their computer to deal with this explosion of media…whether that be images or video."

Pricing for the Elements products starts at under 90 dollars. Bloomberg Boot Camp, I'm Fred Fishkin.