"64 bit technology on AMD allows a content creator like George Lucas or Robert Rodriguez to really make their film with a small number of people in a short amount of time for a whole lot less money. So it's really about putting power in the hands of the creator. That translates into things like render time. Every movie today has a budget that has a certain percentage that's maybe up to 30 or 40 percent now in special effects. And so our technology is used by these guys to essentially balance their excellent story telling with incredible special effects." What does that mean for consumers, besides cool movies? The same 64 bit technology is available in PCs that are now selling for under a thousand dollars. If you love games or digital video…you can see the benefits already. And dual core processors…which are even more capable…are on the way this year from both AMD and Intel. Bloomberg Boot Camp, I'm Fred Fishkin.