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New Hard Drive Based Camcorders

Boot Camp feature for Thursday, June 23, 2005

New camcorders with hard drives instead of tape. Bloomberg Boot Camp, a report on today's technology. They're part of a new generation of Everio Camcorders from JVC. The new Everio G line uses built in 20 or 30 gigabyte hard drives…that can store five or seven hours of high quality video. Dave Owen is JVC's consumer video general manager…says even though the price range is 800 to a thousand dollars…

"We think we're going after the mainstream consumer. These are consumers that are looking for something small with traditional camcorder features. And we think there's a huge market for this category of camcorder. We've seen the same trend happen in the audio industry and digital still. They're looking for small, they're looking for great capacity. And we think that we've got an answer to their needs."

The cameras will begin arriving on store shelves in August. Unlike camcorders that use flash memory and store video in what's called the MPEG 4 format, these use MPEG 2, the same compression used in DVD movies. And about the fragility of the hard drives in the cameras, Owen says…

"To protect the hard drive, we've also included gel, so we can protect the hard drive when it is dropped. Also, we have drop protection so if the camcorder does detect that the camera is being dropped, the camcorder will actually shut off and the armature will move away from the hard drive, protecting the hard drive."

And instead of having to play tape back into a PC to edit video, you can simply drag and drop the files. Bloomberg Boot Camp, I'm Fred Fishkin.