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Gateway Bets on Media Centers

Boot Camp feature for Friday, July 8, 2005

Gateway bets its chips on media center PCs. Bloomberg Boot Camp, a report on today's technology. Actually…the chips are Intel's, but Gateway is placing a big bet none the less on the Media Center edition of Microsoft Windows. The company's just announced back to school line of retail desktop PCs….are all including the system…and many include Intel's latest 64 bit dual core processors…the Pentium D. Todd Titera, senior manager of product planning…. says stepping up to the latest technology isn't as pricey as it used to be….

"We'll see media center operating system on Gateway and EMachine SKUs starting at around 599. And we'll see dual core and media center coming together for around 849 in the retail market place."

In a system that includes a 250 gigabyte hard drive, a gigabyte of memory and DVD burning capability. The media center edition makes the most sense if you add a TV tuner card, which is included in the next model up for about one thousand fifty dollars. Will lower priced, higher powered desktop PCs…put a dent in the migration of sales to notebook computers? …

" I think there's a compliment between a notebook in a home and a desktop in a home. And the desktop can be that multimedia powerhouse that allows you to record and watch."

Missing from the Gateway line-up, at least for now, are dual tuner media center PCs…that would allow you to watch one show while recording another….and high definition capability. Bloomberg Boot Camp, I'm Fred Fishkin.