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Online Game Service Coming From Turner Broadcasting

Boot Camp feature for Tuesday, July 19, 2005

An online game service from Turner Broadcasting. Bloomberg Boot Camp, a report on today's technology. Instead of Turner Classic Movies….you might think of this venture as Turner Classic Games. The unit of Time Warner is launching a service this fall…that will offer a variety of video games that can be downloaded for a monthly subscription fee. It's called Gametap…and says the company's Matthew Schwartz….

"It's PC based. You download the application from Gametap.com. You install it and as long as you have a broadband connection, you'll be given access to hundreds of games and original video programming all related to games."

Schwartz says the service will cost between 10 and 20 dollars a month. Up to two members of a family can be playing at the same time on different PCs. Video game makers can use the service to breathe new life into older games..

"Alex Kidd in Miracle World is the first one that was on the Sega master system, Burger Time, the arcades, Comic Zone was on Genesis, Elevator Action, an arcade game, Hydro Thunder was on the Dreamcast, so you can sort of see the breadth of what we're offering."

The original Splinter Cell and other titles of that genre will be resurrected for Gametap. Subscribers will get one master account and four sub-accounts…

"And you have parental controls. We will not offer mature rated games."

Whether consumers will be willing to sign up for yet another subscription remains to be seen….but Turner Broadcasting believes it's making a bet that will pay off. Bloomberg Boot Camp, I'm Fred Fishkin.