"The way Imeem works right now, the first high level feature is blogging. And so we think there's a really big opportunity right now where the problem of solving a widespread blog is solved. There's a lot of great tools if you want to publish and show things to as many people as possible. What we bring to the table is people who would like to publish on a smaller scale. To just the family or just a group. People that are afraid of having the stuff be out there permanently." You can create different types of groups or meems. The software has its own messaging client…and allows you to share photos and other files….linking one computer to another over the Internet.
"Our lives are becoming increasingly digital. Where all the electronics we're replacing…our old film cameras and our old film video cameras….they're generating this stuff that gets turned into files that get left on people's hard drives." Imeem, says Caldwell, gives people a way to share those files, securely. Bloomberg Boot Camp, I'm Fred Fishkin.