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Weather Bugging You? New Tool From WeatherBug

Boot Camp feature for Friday, August 26, 2005

Detailed storm tracking and alerts…on your PC. Bloomberg Boot Camp, a report on today's technology. There are any number of places you can turn to on the Internet for weather information. The Weather Channel, WeatherBug and the National Weather Service are just a few. You can get current and long range forecasts from any of them. But for those who want more detail…for specific neighborhoods, WeatherBug has launched an update to its subscription application….WeatherBug Plus. Chief marketing officer John Saaty…

"What WeatherBug Plus is, we have the new version 6.1 out that we just launched. And it not only brings all the live, local neighborhood conditions that people come to expect from our live network of weather stations, but now we have included lightning maps for consumers that are interested in seeing where lightning is, it shows you where the strike is, how old the strikes are, if the strikes are headed in your direction. The product also has, for the first time actually, a neighborhood level forecast. In conjunction with NOAA, we are launching their, what they call the national digital forecast and we call it our WeatherBug Digital Forecast which provides live forecasts for local neighborhoods across the country. It's at a level which nobody has seen so far. So it's very accurate and very local."

The price…under twenty dollars a year. There's a free fourteen day trial at WeatherBug.com. You can find us at BootCamp.com. Bloomberg Boot Camp, I'm Fred Fishkin.