"We really realized that the surround sound experience that was so compelling in the home theatre, hadn't moved its way into PC or console gaming systems. So rather than wait for people to convince their family members or neighbors that it was okay to have that kind of surround sound when they were gaming, we put the surround sound experience into the headphones themselves with the Ear Force headphones. So there's actually six speakers, plus two sub-woofers in each headphone set that we sell." Prices range from about 80 up to a hundred dollars. They will give you the same spatial effects that you hear from speakers spread around a room. How important is that for gaming?
"You can actually play your games…hear people sneaking up from behind you in the games, hear explosions from all around you. So the console games is a new market for us and we're really excited about it." Turtle Beach does have competition in making surround sound headphones….but having been in the PC sound card business for years will help in getting the attention of those serious gamers. If they can hear you. Bloomberg Boot Camp, I'm Fred Fishkin.